Shuku Shukewei Projects
- Brand Identity
Shuku Shukewei (meaning eternal life) is a non-profit organisation that helps raise awareness and funds to support, preserve and protect the Huni Kuin tribe and its precious land in the Amazon rainforest.
With deep respect for the indigenous community, the brand design and visual identity needed to pay homage to their culture. Whilst also remaining relevant and current to a modern, western audience.
Visually inspired by the amazing arts of and crafts of the Huni Kuin people, the logo represents a modern take on their geometric designs and patterns - whilst also symbolising and ‘S’ and the infinite flow of life.
With custom typography and its emblem, the logo design is a balanced expression of both indigenous and western influences, and can easily become patterns that extend throughout the brand identity.
The icon within the logo represents both an ‘S’ and the infinite loop of eternal life, making the icon as relevant as it is powerful.
A bold colour palette and system of patterns is inspired by the Huni Kuin’s art and crafts style.
