Roxanna Danae
Wellness consultancy for the corporate world.
Roxanna needed a logo, brand identity and website that authentically represented her, her values and her refined approach to peak performance and balanced wellness. An approach that balances self discipline and responsibility with trauma-informed and holistic understanding of mind, body and spirit.
The brand identity needed to sit within the health and fitness industry and yet stand to one side, with an elegant well refined aesthetic - befitting the corporate world Roxanna is targeting, and encapsulating the balance of the feminine and masculine energies within her offering.
What I did:
• Logo design
• Brand identity
• Website design and build in Squarespace
• Social media posts templates
The logo type is refined, elegant, feminine and yet retains a strength and athleticism befitting Roxy herself.
The website layout is slick and functional, allowing the elegant and refined brand identity to communicate effortlessly.
