Yoga Tree of Life
Yoga Tree of Life is a Yoga studio based in Royal Tunbridge Wells, Kent. Run by Nic Barrett, who has been teaching Yoga for over 25 years, and practicing for over 30.
Nic primarily practices Iyengah Yoga, focussing on postural alignment and accuracy. But unlike many western Yoga classes, Nic retains a strong emphasis on the meditative, and devotional aspects of Yoga. Including breathe work and chanting with each practice.
What I did:
• Logo design
• Brand identity
• Stationary
• Website design and build
• Social media posts
• Posters and flyers
The finished logo design is rich, sophisticated and elegant. Whilst including a meditative element combined with the tree of life that works through us all.
With a deep, royal and warm colour palette, I used shading and patterns derived from the branches within the logo to ad to the rich visual language of the brand identity.
With the strong colours, and graphic language in place - social media marketing and strategy becomes easy. Making for a strong visual feed and a unique brand communicating clearly and with distinction.
